Advertising craft doesn’t get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan’s Suntory Whisky.
The agency used what’s called a CNC router (and a process that’s kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)
Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. “A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture,” Fujiwara added.
The campaign was launched in 2014 and just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.
Lots more images, along with credits, below.
see more at:http://www.adweek.com/adfreak/suntory-whisky-3-d-printed-worlds-most-incredible-ice-cubes-163782